Our Story

We started MarTech Wise out of our own frustrations when choosing and buying marketing tools and technologies. Here's our story so far...

OUR STORY

Hi 👋, this is Donald and welcome to MarTech Wise.

MarTechWise.com is the place to find reviews on the best marketing tools for your business – whether that’s email marketing software, website builders and hosting, project management tools or WordPress themes and plugins.

So here’s the story of how we started everything.



It started with us building our digital marketing agency…

Initially, we were your standard branding and design firm, focused on delivering creative work for clients. However, after a few years, we realised 💡 that digital was the way to go.

Everything and everyone were going online and we had to change. So we decide to transform ourselves into a digital agency.

It was not an easy journey at all!

Our journey was not smooth..

We had to start learning everything from scratch – web design, content, search, social, PPC, email marketing and much, much more.

While we dove into the task at hand with much gusto, we also made many, many mistakes along the way. One of the biggest problems we faced was picking the right marketing and technology (martech) tools to get the job done.

We did all the usual stuff, such as doing our research online, asking questions in forums, and seeking advice from those with the experience.

But the information we gleamed was always a mixed bag. Some were useful, some were confusing, and some were just plain misguided.

Nonetheless, we managed to find our way in the end 😃.

After a few years, everything started to fall in place.

Putting the pieces into place…

We started to understand how everything worked and we – slowly but surely – transformed ourselves into a full-service digital agency.

Along the way, we even built up our own online community to share and exchange knowledge on these marketing tools.

That leads us to the reason we founded MarTech Wise.

Why MarTech Wise

Here’s what you can expect from us:
– reviews and recommendations on marketing tools
– guides and insights on digital marketing
– online community to share and learn from each other

Our vision for MarTech Wise is to be the number one resource to help you grow 🚀 your online business. We want it to be what we wished we had when we were just starting out.

So join us on our journey. Let’s make this a great one.

Here’s to our success!

Donald Chan
Founder, MarTech Wise

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