Best Email Marketing Software For Small Business (2021): Getting More ROI With Email

When it comes to getting the word out there for your small business, there are many marketing channels for you to choose from. However, most experts agree that email marketing offers the highest ROI out of every channel out there.

It’s easy to see why too. Email marketing is a direct relationship between you and your customer or subscriber. You don’t have to worry about escalating advertising costs or changing search engine algorithms.

You just need to keep your email content relevant and engaging. And of course, you need a good email marketing software to make sure your email lands in your subscriber inbox.

We’ve rounded up the top 10 best email marketing software for small businesses.

These are some of the best platforms around. Many come with a free tier so you can get started without any costs. Most email marketing tools on this list have very competitive pricing too, so you can rest assured you’re getting the best value for money.

Our list of the top 10 best email marketing software for small businesses are:

  • ActiveCampaign 
  • Convertkit 
  • Mailerlite 
  • MailChimp 
  • Constant Contact 
  • Sendinblue 
  • GetResponse 
  • Klaviyo 
  • Drip 
  • MooSend

And what about the email marketing software we use? Here at MarTech Wise, we’re using GetGist for sending out email newsletters to our subscribers. If you’re interested to find out more, check out their website for their full suite of features and how they compare against other email marketing tools out there.

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Donald Chan
Donald Chan is the Founder and Head of Content at MarTech Wise, a leading online community for digital marketers, agency professionals, and startup founders. He also runs a portfolio of digital agencies and productized services.
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