Social is where most Australian brands now win or lose attention — but "good at social" covers a lot of ground, from creator-led content studios to full-funnel paid social shops. This guide shortlists 10 social media marketing agencies with genuine Australian service evidence, so you can move from a vague "find us an agency" brief to a defensible shortlist with clear criteria.
Each profile below is built from first-party evidence (agency websites, published case studies and stated service lines) rather than review-site aggregation, and every agency links out to its own site so you can verify claims yourself before you reach out.
Quick list
- We Are Social Australia — best overall for culturally-led social and influencer campaigns
- Hello Social — best for socially-led integrated marketing (Sydney)
- Born Social — best for social-first creative in hospitality, fashion and beauty
- We The People — best for major consumer brands needing social, content and influencer in one team
- Social Connection — best for lead- and sales-focused social advertising
- Piccolo PR — best for PR-led social and influencer partnerships in lifestyle categories
- K4 — best for video-first social content and paid distribution
- TEAM LEWIS — best for integrated PR, reputation and social under one global network
- SOUP Agency — best for full-funnel digital with paid social built in
- 23 Digital — best for multi-city, full-service digital with social as one of several channels
At a glance
# — Agency — HQ — Best for — Core social-relevant services
1 — We Are Social Australia — Australia (global network) — Culturally-led social & influencer — Social strategy, influencer marketing, social-first campaigns
2 — Hello Social — Surry Hills, Sydney — Socially-led integrated marketing — Digital marketing, content production, PPC & social advertising, influencer, events
3 — Born Social — Melbourne (+ NYC) — Social-first creative (hospitality, fashion, beauty) — Social media management, content creation, influencer marketing, digital advertising
4 — We The People — Melbourne / Sydney — Consumer brand social, content & influencer — Content creation, paid media, influencer, social strategy, UGC, campaign activation
5 — Social Connection — Melbourne & Sydney — Lead- and sales-focused social — Social media marketing, social advertising, social media management, content
6 — Piccolo PR — Cremorne, Melbourne — PR-led social & influencer — PR, media relations, influencer partnerships, social content strategy, events
7 — K4 — South Yarra, Melbourne — Video-first social content — Video production, content marketing, social media marketing, paid social distribution
8 — TEAM LEWIS — London (global; Singapore APAC hub) — Integrated PR + social + reputation — PR, creative, social media, digital marketing, research & analytics, communications
9 — SOUP Agency — Sydney CBD — Full-funnel digital with paid social — SEO & AI search, Google Ads, paid social, content, email, CRM, digital strategy
10 — 23 Digital — Melbourne, Sydney, Brisbane — Multi-city full-service digital — Digital marketing, web design, ecommerce, SEO, social media marketing, paid media
Pricing is deliberately left out of this table: none of these agencies publish standard rate cards, and retainer pricing depends on scope. See [Pricing and engagement models](#pricing-and-engagement-models) below for what to expect and what to ask.
How we selected these agencies
Every agency on this list was evaluated against a consistent set of criteria before inclusion — the same evaluation approach we use across MarTech Wise's agency shortlists, detailed in full on our methodology page:
- Stated social capability. The agency must publicly position social media strategy, content, community, paid social or influencer marketing as a core service — not a bolt-on to an unrelated core offer.
- Australian service evidence. We only include agencies with a stated Australian office, registered Australian business address, or clearly documented work for Australian clients on their own site. Agencies with only a claimed regional footprint and no first-party Australian evidence were excluded from this list — even where we researched them as candidates.
- Verifiable client or case work. Client names, campaign examples or case studies cited in profiles below come directly from each agency's own website. We do not cite awards, rankings or client claims we could not verify first-party, and we've noted where a claim (like a review-platform rating) is the agency's own framing rather than an independently audited score.
- Range of models. The list deliberately spans global network agencies, boutique social-first studios, PR-led shops and full-service digital agencies, because "best" depends heavily on whether you need a specialist or an integrated partner.
One agency we researched as a candidate — a Singapore-headquartered performance and AI marketing agency serving APAC — was left off this specific Australia list because we could not verify a dedicated Australian office or Australia-first service model from first-party sources. If that changes, we'll revisit it in a future update.
The 10 best social media marketing agencies in Australia
1. We Are Social Australia
Best for: Culturally-led, big-idea social and influencer campaigns
Platforms & focus: Social strategy, influencer marketing, social-first creative campaigns
Australia proof: Dedicated Australian arm of the global We Are Social network, with an AU site showcasing local case work
Creative & community: Positions itself around "ideas worth talking about" — culturally-tuned creative built for social distribution rather than campaigns adapted from other channels
Strengths: Global network resourcing and platform relationships, paired with a local Australian team; case examples on the AU site include Samsung Australia, Contiki Australia, adidas Australia, Wayside Chapel and Zip Australia
Considerations: As part of a large global network, expect agency-level processes and account structures more common to enterprise engagements — smaller brands should ask directly about team size and access to senior strategists
We Are Social Australia is the clearest "global capability, local execution" pick on this list, and a strong starting point for brands whose social strategy needs to compete with globally-benchmarked creative.
2. Hello Social
Best for: Socially-led integrated marketing out of Sydney
Platforms & focus: Digital marketing, content production, PPC and social advertising, influencer marketing, event marketing and activations
Australia proof: Based in Surry Hills, Sydney, with case studies naming Uber Eats, NSW Government, Amazon Prime and the Uber Melbourne Cup activation on its own site
Creative & community: Describes its approach as helping brands deliver "social companionship" — leaning into integrated campaigns rather than single-platform content calendars
Strengths: Genuine mix of government, delivery-platform and entertainment clients suggests comfort working across regulated, consumer and event-driven briefs
Considerations: Broader remit than a pure social specialist — useful if you want one partner across social, paid and activations, less ideal if you specifically want a narrow social-only engagement
3. Born Social
Best for: Social-first creative in hospitality, fashion, beauty and CPG
Platforms & focus: Social media management, photo/video/design content creation, influencer marketing, digital advertising, email marketing
Australia proof: Founded in Melbourne, still headquartered there alongside a New York office; site states 7+ years in business
Creative & community: Markets itself explicitly as "boutique in size, big in ideas" — a signal that this is a creative-led shop rather than a media-buying-first agency
Strengths: Strong category focus (hospitality, fashion & retail, beauty & wellness, consumer goods) makes Born Social a good fit for lifestyle and consumer brands specifically, rather than a generalist across every vertical
Considerations: Its dual Melbourne/NYC presence and lifestyle-category focus mean it may be a tighter fit for consumer brands than for B2B or professional services
4. We The People
Best for: Major consumer brands needing social, content, paid and influencer in one team
Platforms & focus: Content creation, paid media, influencer marketing, social media strategy, design & illustration, UGC, campaign planning and activation, community management
Australia proof: Offices in Melbourne and Sydney (plus Auckland); site names adidas, KFC NZ, TikTok, Target, 7-Eleven, De'Longhi, Cotton On, AIA and Arnott's among brand work
Creative & community: Describes itself as making "magic for some of the world's biggest brands" — the breadth of named brand-name clients backs up an enterprise-consumer positioning
Strengths: Rare combination of paid media, influencer and community management under one roof, useful for brands consolidating agency relationships rather than running separate specialists
Considerations: The scale of its named client roster suggests a team built for larger retainers; smaller or early-stage brands should confirm minimum engagement size before pitching
5. Social Connection
Best for: Lead- and sales-focused social advertising
Platforms & focus: Social media marketing, social media advertising, social media management, content creation, SEO and content marketing
Australia proof: Operates from Melbourne and Sydney, with case studies referencing Gioia, Electrolux and ADACS on its own site
Creative & community: Positions itself explicitly against "vanity metrics" in favour of leads and sales — a useful signal for performance-minded buyers rather than brand-awareness-first briefs
Strengths: Clear performance framing (the site references a results-guarantee approach) makes this a practical option for ecommerce, retail and appliance/home brands wanting social spend tied to pipeline
Considerations: Any results-guarantee language on an agency's own site is a vendor claim, not an independently audited outcome — ask for the specific terms and reporting cadence behind any guarantee before signing
6. Piccolo PR
Best for: PR-led social and influencer partnerships in lifestyle categories
Platforms & focus: Public relations, media relations, influencer partnerships, social content strategy, events & activations, crisis and reputation management
Australia proof: Based in Cremorne, Melbourne; client and testimonial examples on site include Politix, BStore, FitFlop, Godfrey Hirst, The Block and Click Frenzy
Creative & community: Founder-led (Sarah Cichy is named extensively across the site), with a lifestyle, parenting, interiors, homewares, retail and fashion focus
Strengths: If your "social" need is really about earned reach — media coverage, influencer seeding and cultural relevance — Piccolo PR's PR-first model may outperform a pure paid-social shop
Considerations: This is a communications and PR agency with social as one integrated discipline, not a paid-social performance specialist — brands needing heavy paid media management should pair this with a performance partner or choose a different agency from this list
7. K4
Best for: Video-first social content and paid distribution
Platforms & focus: Video production, content marketing, social media marketing, creative advertising, paid social video distribution
Australia proof: Based in South Yarra, Melbourne; founders Sam Odlum and Rojie Tadros are named directly on the site
Creative & community: Frames its offer around "high-quality production meets smart strategic distribution" — production and paid social distribution treated as one workflow rather than separate vendors
Strengths: Useful for brands whose social strategy is bottlenecked by content production quality rather than strategy or targeting — a single team handles both the video asset and its paid social distribution
Considerations: As a video-production-led shop, K4 is a narrower fit for brands needing broad organic community management or influencer program management alongside video
8. TEAM LEWIS
Best for: Integrated PR, reputation management and social under one global network
Platforms & focus: Public relations, creative, social media, digital marketing, research and analytics, corporate communications, brand reputation and crisis management
Australia proof: TEAM LEWIS is a global agency (founded 1995, headquartered in London) with an established Asia-Pacific hub in Singapore and stated coverage across multiple markets, including Australia; confirm current Australian office details directly with the agency, as we could not independently verify a dedicated Australian street address from first-party sources at time of writing
Creative & community: Client work cited on site spans Audi Singapore, CapitaLand Malls, Pizza Hut and Sport Singapore — evidence of large-account integrated communications delivery, even where the specific example markets sit outside Australia
Strengths: For brands that need social to sit inside a broader reputation, PR and crisis-communications strategy — rather than as a standalone channel — TEAM LEWIS's global integrated model is a genuine differentiator versus the more social-specialist agencies on this list
Considerations: Best suited to brands with budget for a global-network engagement and a genuine cross-market or reputation-management need; smaller, social-only briefs will likely be better served by a boutique specialist further up this list
9. SOUP Agency
Best for: Full-funnel digital marketing with paid social built in
Platforms & focus: SEO and AI search optimisation, Google Ads, paid social, content, email, CRM, digital strategy
Australia proof: Sydney CBD head office, founded 2019; site names Roborock, Dovida, Segway, MDA National, Rebecca Vallance and Vision Personal Training among brand partnerships
Creative & community: Positions itself as an independent, senior-led agency putting every channel under one strategic direction, rather than siloed specialist teams
Strengths: If social needs to work alongside SEO, paid search, email and CRM as part of one measurable growth plan, SOUP Agency's full-funnel model avoids the coordination overhead of briefing multiple specialist vendors
Considerations: The site references a Clutch rating as a marker of client satisfaction — treat this as the agency's own citation of third-party feedback rather than an independently audited score, and ask to see current reviews directly
10. 23 Digital
Best for: Multi-city, full-service digital with social as one of several channels
Platforms & focus: Digital marketing, web design, ecommerce, SEO, social media marketing, paid media
Australia proof: Multi-city presence across Melbourne, Sydney and Brisbane; site cites work with Cricket Victoria, Brooks Running, HYDAC, Office Choice, Science in Sport and Aussie Disposals
Creative & community: Positions itself around "serious growth" for SMBs across retail, healthcare, finance and ecommerce verticals, with Google Partner status referenced on site
Strengths: The multi-city footprint is a useful proof point for brands with distributed Australian teams who want a single agency able to meet in-person across more than one capital city
Considerations: Social sits alongside SEO, web and ecommerce here rather than as the agency's primary specialism — a good generalist option, less ideal if social is your single highest-priority channel this year
How to choose between them
Match the agency model to the actual job-to-be-done, not just the "best of" ranking position:
- Need culturally-relevant creative and influencer reach at scale? Start with We Are Social Australia or We The People.
- Need social to be the entire engagement, end to end? Hello Social, Born Social or Social Connection are built around social as the core offer.
- Need earned media, influencer seeding and reputation alongside social? Piccolo PR (lifestyle categories) or TEAM LEWIS (enterprise, cross-market) both lead with communications strategy.
- Bottlenecked on content production quality specifically? K4's video-first model addresses the production side directly.
- Want social folded into a broader performance-marketing retainer? SOUP Agency and 23 Digital both offer social alongside SEO, paid search and web.
It's also worth comparing what these agencies will actually publish and distribute against the platforms your team manages in-house — see our related guide to social media management tools if you're deciding whether to build an internal scheduling and reporting stack alongside an agency retainer, or our head-to-head on Hootsuite vs Buffer vs Sprout Social if the tooling decision is already on your desk.
If your search extends beyond social specifically, our related shortlists of B2B marketing agencies in Australia and branding agencies in Australia cover adjacent briefs, and readers evaluating the Singapore market should see our sister list of social media marketing agencies in Singapore.
Questions to ask before you hire
Bring these into your first call or RFP, regardless of which agency you're evaluating:
- Who specifically will work on our account day to day, and is that the same team named in the pitch?
- What does a typical first 90 days look like, and what's the first measurable milestone?
- How do you report performance, and can we see a sample report (with client details redacted)?
- Which parts of the work are done in-house versus subcontracted to freelancers or partner agencies?
- What's included in the base retainer, and what triggers additional scope or fees (extra content volume, paid media management fees, influencer talent fees)?
- Can you share two or three references from Australian clients in a similar industry or company size to ours?
- If you cite a rating, award or client result in your pitch, can you point us to the primary source?
Pricing and engagement models
None of the agencies profiled here publish a public rate card, and that's typical for the category — social media retainers are scoped around content volume, platform mix, paid media spend under management and whether influencer or production work is included. Rather than anchor to a number we can't verify, expect these general engagement shapes when you're briefing agencies:
- Monthly retainers covering strategy, content calendars, community management and reporting, typically scoped by content volume and platform count rather than a flat fee.
- Paid social management fees, usually either a flat management fee or a percentage of ad spend under management — ask which model applies and at what spend threshold the percentage changes.
- Project or campaign-based pricing for one-off activations, influencer campaigns or video production sprints, separate from an ongoing retainer.
- Production add-ons, particularly for video-led agencies like K4, where content production is often quoted separately from distribution and paid media management.
Ask every agency on your shortlist for a like-for-like scope (same content volume, same platforms, same reporting cadence) so quotes are actually comparable.
FAQs
What does a social media marketing agency in Australia typically do? Most combine some mix of social strategy, content creation, community management, paid social advertising, influencer marketing and reporting. The exact mix varies a lot by agency — some (like Born Social or Social Connection) are built specifically around social, while others (like SOUP Agency or 23 Digital) offer social as one channel inside a broader digital marketing retainer.
How do I know if I need a social content agency versus a full digital marketing company? If social is your single highest-priority channel and you already have SEO, paid search and web covered elsewhere, a social-first specialist (Hello Social, Born Social, We The People, Social Connection) usually gives you deeper focus. If you want one team coordinating social alongside SEO, paid search, email and web, a full-service digital marketing company like SOUP Agency or 23 Digital reduces the number of vendors you need to brief and reconcile.
What's the difference between an influencer agency and a social media marketing agency? An influencer agency specialises specifically in creator sourcing, negotiation and campaign management, while a social media marketing agency usually manages the brand's own channels, content and paid social alongside — and sometimes instead of — influencer work. On this list, We Are Social Australia, We The People and Piccolo PR all name influencer marketing as a core service alongside broader social and PR capability, so they can typically cover both needs under one contract.
Do any of these agencies guarantee results? Social Connection references a results-guarantee framing on its own site. Treat any results guarantee as a vendor claim to verify directly — ask for the specific terms, what counts as a "result," and how it's measured, before treating it as a decision-making factor.
How is this list different from a general "best marketing agencies in Australia" ranking? This shortlist specifically evaluates social media strategy, content, community, paid social and influencer capability, and every agency included has first-party evidence of Australian service delivery. Agencies without a verifiable Australian office or documented Australian client work were excluded even where they may be strong candidates for other markets — see our Singapore social media marketing agencies list for that market's shortlist.
Conclusion
The right social media marketing agency depends less on ranking position and more on what "social" needs to do for your business right now — build cultural relevance, drive measurable leads, produce better video, or sit inside a broader reputation strategy. Use the quick-list table to narrow to two or three agencies whose model matches your actual brief, then bring the questions above into your first call before committing to a retainer.
For more on how we build and verify shortlists like this one, see our methodology, or get in touch if you'd like help scoping a brief before you approach agencies directly.
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