10 Best SEO Agencies in Australia for 2027

Choosing an SEO agency in Australia means sorting through dozens of firms that all claim to be "the best." Some are genuine Australian-founded specialists; others are regional or global networks that serve Australian clients without a local office. Both can be the right choice — but only if you know which one you're hiring.

This shortlist is built from first-party evidence: each agency's own site, service pages, and disclosed client work, cross-checked for genuine Australian market presence and SEO capability rather than marketing copy alone. We call out where a firm operates from Australia directly versus where it serves the market regionally, and we flag evidence gaps instead of papering over them. For how we build lists like this one, see our Methodology.

Search is also changing shape. Buyers increasingly ask AI assistants and answer engines the same questions they used to type into Google, which is why this list also looks at each agency's Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) capability alongside traditional SEO — more on the distinction further down.

Quick List: 10 Best SEO Agencies in Australia for 2027

1. StudioHawk — Best for dedicated, Australia-wide SEO specialists
2. SOUP Agency — Best for Sydney-based mid-market SEO and performance marketing
3. First Page Digital — Best for enterprise SEO backed by a global search network
4. 23 Digital — Best for multi-city Australian digital marketing with SEO built in
5. Sticky — Best for regional and SME SEO out of Newcastle
6. Traffic Radius — Best for content-led SEO for local and national SMEs
7. Intesols — Best for Melbourne SMEs wanting SEO plus web delivery
8. Nunn Media — Best for brands that want SEO inside a broader media strategy
9. MediaPlus Digital — Best for e-commerce brands wanting SEO bundled with web builds
10. Digital Squad — Best for APAC-wide programmes that include the Australian market

Comparison table

Rank — Agency — Best For — Australia Presence — Core SEO-Adjacent Services

1 — StudioHawk — Dedicated SEO specialists — Australia-wide (Melbourne, Sydney, Brisbane, Perth, Adelaide, Hobart, Gold Coast, Sunshine Coast, Canberra service locations) — Technical, local, e-commerce and enterprise SEO; content; link acquisition; digital PR; international SEO

2 — SOUP Agency — Sydney mid-market performance — Sydney CBD office — SEO and AI search optimisation; Google Ads; paid social; content; email; CRM; digital strategy

3 — First Page Digital — Enterprise and global-network SEO — Group presence in Australia (Singapore-headquartered, 9 companies across 11 countries) — SEO; local, international and enterprise SEO; AI SEO, GEO and AEO; e-commerce SEO; paid media; CRO

4 — 23 Digital — Multi-city Australian digital marketing — Melbourne, Sydney, Brisbane — Digital marketing; web design; e-commerce; SEO; social media marketing; paid media

5 — Sticky — Regional/SME SEO — Newcastle, serving clients Australia-wide — SEO; Google Ads; social media; content marketing; web design; email marketing

6 — Traffic Radius — Content-led SEO — South Melbourne — Content marketing; SEO; PPC; social media marketing; web design and development; CRO; copywriting

7 — Intesols — SEO plus web delivery — Melbourne (Moorabbin/Hampton East) — SEO; AI solutions; web design; digital marketing

8 — Nunn Media — SEO inside a media strategy — Melbourne, Sydney — Digital marketing and media services; media partnerships

9 — MediaPlus Digital — E-commerce SEO plus web builds — Melbourne location alongside Singapore HQ — Web design and development; SEO and AI/GEO search optimisation; SEM/PPC; CRO

10 — Digital Squad — APAC programmes covering Australia — Singapore-headquartered, regional capability across Australia and APAC — SEO and AI search visibility; paid media; content; branding; marketing automation

Selection Criteria

We evaluated each agency against the same set of criteria before shortlisting it:

• Technical SEO depth — crawlability, site architecture, Core Web Vitals and structured data, not just keyword targeting.
• Content and topical authority — a demonstrated ability to plan and produce content that earns rankings, not just publish volume.
• Authority and link building — digital PR, outreach or partnership-driven link acquisition described in first-party terms.
• Local and international SEO — coverage for Australian city/state-level searches as well as multi-market or enterprise programmes where relevant.
• AEO, GEO and AI-search capability — whether the agency explicitly addresses how brands show up in AI Overviews, chat-based assistants and answer engines, not only classic blue-link rankings.
• Measurement and reporting — a stated approach to tracking rankings, traffic and (where claimed) leads or revenue.
• Australian market evidence — a real office, service footprint or named Australian client work, rather than a generic "we serve Australia" claim.
• Transparency — first-party proof (site content, case examples, named clients) rather than unverifiable superlatives.

Where an agency's Australian presence is regional (served from Singapore or elsewhere in APAC, for example) rather than locally headquartered, we say so directly in the profile below so you can weigh that against your own preference for a local point of contact.

The 10 Best SEO Agencies in Australia for 2027

1. StudioHawk

Best for: Brands that want a dedicated SEO specialist rather than a generalist digital shop.

SEO & AI search: Technical SEO, local SEO, e-commerce SEO and enterprise SEO, plus content marketing, link acquisition, digital PR and international SEO.

Australia evidence: Founded in 2015 and Australian throughout, with service coverage claimed across Melbourne, Sydney, Brisbane, Perth, Adelaide, Hobart, the Gold Coast, Sunshine Coast and Canberra.

Proof points: Named client brands on its site include Officeworks, Petstock, Weber, Bondi Sands, Aje and Nutrition Warehouse; SEO leadership is named on-site, including its founder and dedicated SEO strategy directors.

Strengths: SEO is the whole business, not a line item — useful if you want a partner whose incentives are fully aligned with search performance. Broad Australian city coverage under one specialist brand.

Considerations: As a specialist, it does not run paid media, web build or broader brand campaigns in-house — expect to pair it with other partners for non-SEO channels. Verify current pricing and account-team structure directly, as these are not publicly disclosed.

2. SOUP Agency

Best for: Sydney-based mid-market brands that want SEO folded into a broader performance marketing programme.

SEO & AI search: SEO and AI search optimisation alongside Google Ads, paid social, content, email, CRM and digital strategy.

Australia evidence: Based in Sydney CBD, founded in 2019, serving Australian capital cities and clients Australia-wide.

Proof points: Site-listed partnerships include Google, Meta and HubSpot, with client examples across e-commerce, B2B, education, finance, health and beauty (Roborock, Dovida, Segway, MDA National, Vision Personal Training among those named).

Strengths: Full-service performance marketing means SEO, paid and CRM strategy can be coordinated under one roof — useful if you want fewer vendors to manage.

Considerations: The agency's site references a Clutch rating; treat third-party review-platform scores cited on a vendor's own site as a claim to verify independently on the platform itself, not as confirmed by us. Confirm current SEO-specific case studies before hiring, since the agency spans many services.

3. First Page Digital

Best for: Enterprise brands that want SEO delivered by a large, multi-country network rather than a boutique.

SEO & AI search: SEO across local, international and enterprise tiers, plus AI SEO, GEO and AEO, e-commerce SEO, paid media, programmatic, reputation management and CRO.

Australia evidence: Headquartered in Singapore and incorporated in 2011, First Page Digital operates as part of a group with companies across Singapore, Australia, Hong Kong, New Zealand, the United States, Austria and Germany. Its Australian presence sits within this group network rather than as a standalone Australian head office — confirm current local account-team structure before signing.

Proof points: The group states 9 companies, 11 countries and 6,000+ clients globally on its official site; it does not publish a concise named-client list independent of these headline figures.

Strengths: Genuine breadth across SEO, AI/answer-engine search and paid media, backed by scale that smaller Australian shops may not match.

Considerations: Because its Australian footprint is part of a wider international network, expect a more standardised delivery model than a boutique. Verify which entity and team will actually service an Australian account before committing.

4. 23 Digital

Best for: Businesses that want SEO as part of a broader Australian digital marketing programme, with a local team.

SEO & AI search: Digital marketing, web design, e-commerce, SEO, social media marketing and paid media.

Australia evidence: Founded around 2007 (confirm exact year on its About page before publishing further), with offices across Melbourne, Sydney and Brisbane.

Proof points: Case and logo examples listed on-site include Cricket Victoria, Brooks Running, HYDAC, Office Choice and Science in Sport.

Strengths: Multi-city Australian footprint with SEO integrated into a full digital marketing offer, useful for brands that want one Australian partner across channels.

Considerations: As a generalist digital shop, ask for SEO-specific reporting and case studies rather than assuming SEO depth matches its broader marketing capability.

5. Sticky

Best for: SMEs and regional Australian businesses that want an experienced, non-metro SEO partner.

SEO & AI search: SEO, Google Ads, social media, content marketing, web design, email marketing and growth marketing strategy.

Australia evidence: Based in Newcastle, New South Wales, and claims around 21 years of experience serving clients across Australia and internationally. (Note: this is a distinct business from the US-based stickydigital.io retention-marketing company — confirm you are referencing sticky.digital.)

Proof points: Site-listed examples include Colliers, Terry White, Intentional Wealth, Credit24 and Peaberry's; verify current logo/client context before republishing, as the agency itself flags some examples as illustrative.

Strengths: Long operating history and a regional Australian base can suit SMEs outside the Sydney/Melbourne agency market who want a partner with local market familiarity.

Considerations: Smaller regional agencies typically have leaner teams than metro networks — confirm capacity and account-management structure for larger or multi-market programmes.

6. Traffic Radius

Best for: Businesses that want SEO built around a strong content marketing foundation.

SEO & AI search: Content marketing, SEO, PPC, social media marketing, web design and development, CRO and copywriting.

Australia evidence: Based in South Melbourne, Victoria, serving local and national Australian SMEs.

Proof points: Case examples on-site span e-commerce, home improvement, travel and landscaping sectors; the agency states it does not publish awards, headcount or rankings beyond what's on its own site, which we've mirrored here.

Strengths: Content-first positioning is useful if your SEO problem is primarily a content and topical-authority gap rather than a purely technical one.

Considerations: Confirm technical SEO depth (site architecture, Core Web Vitals) separately, since the agency's public positioning leads with content and copywriting.

7. Intesols

Best for: Melbourne-area SMEs that want SEO paired with website design and AI-enabled digital services.

SEO & AI search: SEO, AI solutions, web design and digital marketing.

Australia evidence: Based in Melbourne (Moorabbin/Hampton East).

Proof points: First-party site evidence only; the agency does not publish awards, headcount or third-party rankings, and none are claimed here.

Strengths: A combined SEO-plus-web-design offer can simplify vendor management for smaller businesses running their first serious SEO programme.

Considerations: As a smaller local agency, ask directly about SEO-specific case studies and reporting cadence, since less is publicly documented than for larger shortlisted agencies.

8. Nunn Media

Best for: Brands that want SEO managed as part of a wider media and marketing partnership rather than as a standalone service.

SEO & AI search: Digital marketing and media services, with a media-partnerships emphasis (self-described as "digital marketing made simple").

Australia evidence: Independent Australian agency founded in 2004, with offices in Melbourne and Sydney.

Proof points: Client logos shown on-site include La-Z-Boy, Philips, JB Hi-Fi, Tinder, Seafolly and the GWS Giants.

Strengths: Long-established Australian agency with senior, partnership-style client service — a fit for brands that want SEO folded into broader media strategy conversations.

Considerations: SEO is one part of a media and marketing offer rather than the agency's primary specialism — ask for SEO-specific team structure and reporting before treating it as your core search partner.

9. MediaPlus Digital

Best for: E-commerce brands that want SEO delivered alongside a full website build.

SEO & AI search: Web design and development (WordPress, Shopify, WooCommerce), e-commerce, SEO and AI/GEO search optimisation, SEM/PPC, social and programmatic advertising, CRO.

Australia evidence: Headquartered in Singapore with a stated Melbourne, Australia location alongside offices in Malaysia and Hong Kong, and China service presence. Confirm current Australian staffing and service scope directly, since its primary base is Singapore.

Proof points: Company-reported scale of 60+ employees; named clients include SUSS, Resorts World, Singtel and CapitaLand (predominantly Singapore-market examples).

Strengths: Strong web-build-plus-SEO bundling is useful if your priority is a new or rebuilt e-commerce site with SEO considered from the ground up.

Considerations: Its named client evidence and scale are Singapore-weighted rather than Australia-specific — verify Australian case studies before assuming equivalent local experience.

10. Digital Squad

Best for: Brands running or planning a multi-market APAC programme that includes Australia, rather than an Australia-only engagement.

SEO & AI search: SEO and AI search visibility, Google Ads, paid social, content marketing, branding, CRO, programmatic advertising, marketing automation, data analytics and AI development/consultancy.

Australia evidence: Headquartered in Singapore with an 18-year operating history as stated in 2026 (founding year of 2008 is inferred from that statement); the agency states regional capability across Australia, New Zealand, Southeast Asia, India and wider APAC rather than a standalone Australian office.

Proof points: Site-stated figures include 450+ clients and 15+ markets; named brands referenced include Nestlé, Procter & Gamble, BlueScope and Telstra, alongside Dementia Australia and LegalVision as Australia-relevant examples.

Strengths: Broad AI-and-search capability plus genuine multi-market APAC delivery, useful for brands whose SEO strategy spans Australia and neighbouring markets rather than Australia alone.

Considerations: Confirm current Australian account coverage and time-zone/response expectations before signing, since delivery is coordinated from Singapore.

How to Choose an SEO Agency in Australia

A few practical steps beyond this shortlist:

• Ask for evidence, not adjectives. Request Australia-specific case studies, ranking or traffic evidence (with context on what's being measured), and references you can actually call.
• Match specialism to your gap. A dedicated SEO specialist (like StudioHawk) suits brands with a clear technical or content SEO problem; a full-service agency (like 23 Digital, SOUP Agency or Nunn Media) suits brands that want SEO coordinated with paid media, content or brand strategy under one roof.
• Decide how much "local" matters to you. Some shortlisted agencies are Australian-headquartered; others (First Page Digital, MediaPlus Digital, Digital Squad) serve Australia from a regional base. Neither is automatically better — but confirm time zones, account-team location and response expectations either way.
• Check AI-search readiness explicitly. Ask how the agency approaches AEO and GEO (see below) alongside classic SEO, since this is now a standard part of a credible 2027 search strategy.
• Run a paid discovery or audit first. Most agencies on this list offer a scoping engagement before a full retainer — use it to test communication quality and technical rigour before committing.

If you're evaluating adjacent Australian marketing partners at the same time, see our guides to B2B marketing agencies in Australia and branding agencies in Australia.

SEO vs AEO: What's the Difference, and Do You Need Both?

Traditional SEO optimises for rankings in search engine results pages — the familiar list of blue links. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) optimise for how a brand is described, cited or recommended inside AI-generated answers — Google's AI Overviews, chat-based assistants and other generative search surfaces.

The two disciplines overlap heavily: clean technical foundations, clear entity signals, structured data and genuinely authoritative content help both. But AEO/GEO adds new considerations, such as how quotable and citation-friendly your content is, and whether authoritative third parties reference your brand in ways an AI system can surface.

Several agencies on this list — First Page Digital, StudioHawk, SOUP Agency, MediaPlus Digital and Digital Squad — explicitly describe AI-search, AEO or GEO capability on their own sites. If AI-search visibility matters to your business now, ask any shortlisted agency directly how their AEO/GEO approach differs from their core SEO service, rather than assuming it's included by default.

Pricing: What to Expect from Australian SEO Agencies

None of the agencies shortlisted here publish standardised public pricing, and we have not invented figures on their behalf. In practice, Australian SEO engagements are typically structured one of three ways:

• Monthly retainer — the most common model for ongoing SEO, covering technical work, content and reporting on a recurring basis.
• Project-based — a fixed-scope audit, migration or content build with a defined end date.
• Performance or hybrid — a base fee tied to agreed KPIs, less common than retainers but offered by some performance-focused shops.

Cost varies with scope (technical complexity, content volume, competitiveness of your market and whether AEO/GEO work is included) and with whether the agency is a boutique specialist or a larger network. Request a scoped quote directly from any shortlisted agency rather than relying on third-party pricing estimates — and ask what's included (reporting cadence, named deliverables, contract length and exit terms) before comparing quotes side by side.

FAQs

What is the best SEO agency in Australia? There's no single "best" agency for every business — the right fit depends on whether you need a dedicated SEO specialist (StudioHawk), a full-service digital partner (23 Digital, SOUP Agency, Nunn Media), or a larger network with multi-market reach (First Page Digital, Digital Squad). Use the selection criteria above to match a shortlisted agency to your specific gap.

What's the difference between an SEO agency and an SEO company in Australia? In practice, "SEO agency" and "SEO company" are used interchangeably in the Australian market. Some businesses use "company" to describe a more product- or software-led provider and "agency" for a service-led one, but this isn't a consistent industry standard — evaluate based on services offered, not the label used.

Do I need an AEO or GEO agency instead of an SEO agency in Australia? Most businesses don't need a separate AEO/GEO-only provider yet. Several established SEO agencies on this list (First Page Digital, StudioHawk, SOUP Agency, MediaPlus Digital, Digital Squad) already fold AI-search, AEO and GEO capability into their core SEO service — ask directly how they approach it rather than assuming you need an entirely separate vendor.

How long does SEO take to show results in Australia? Timelines vary by competitiveness, starting point and scope of work, and none of the agencies on this list have published a standardised timeline we can cite here. Ask any shortlisted agency for a realistic timeline based on your specific market and current site condition, and be cautious of any agency promising fast, guaranteed rankings.

Should I hire a local Australian SEO agency or a regional one that serves Australia? Both can work well. A locally headquartered agency (StudioHawk, SOUP Agency, 23 Digital, Sticky, Traffic Radius, Intesols, Nunn Media) may offer easier time-zone alignment and in-person meetings. A regionally based agency serving Australia (First Page Digital, MediaPlus Digital, Digital Squad) may offer broader resourcing or multi-market experience if you're expanding beyond Australia. Weigh this against the "Australia evidence" and "Considerations" notes in each profile above.

Conclusion

The strongest Australian SEO shortlist mixes dedicated specialists, full-service digital partners and larger networks — and the right choice depends on your specific gap, budget and appetite for a local versus regional relationship. Start by matching your business need against the criteria and profiles above, then run a paid discovery engagement with two or three shortlisted agencies before committing to a retainer.

For more on how we evaluate and rank vendors across MarTech Wise, read our Methodology and About pages, or get in touch if you'd like help thinking through your shortlist. If Singapore is also in scope for your search strategy, see our companion guide to the 10 Best SEO Agencies in Singapore for 2027, and if you're comparing SEO platforms rather than agencies, see 10 Best SEO Tools and Software for 2027 and Semrush vs Ahrefs: Which SEO Tool Is Better in 2027?