10 Best PR and Communications Agencies in Singapore for 2027

Singapore's PR and communications market spans everything from global integrated networks running regional reputation and crisis mandates, to boutique consultancies built around a single founder's media relationships. That range makes shortlisting hard: a agency that is excellent for a luxury retail launch is rarely the right partner for a fintech's crisis-readiness plan, and vice versa.

This list separates corporate, B2B and reputation-led capability from consumer, lifestyle and brand PR capability, so you can match a partner to the job you actually need done rather than to a generic "best PR agency" ranking. Every agency below is evaluated against publicly verifiable evidence — official service pages, named clients, and (where available) recent campaign or award proof — not self-reported claims alone.

Quick list: 10 best PR and communications agencies in Singapore

1. TEAM LEWIS — Best for regional/global integrated communications and reputation management
2. WhiteLabel PR — Best for blue-chip corporate and crisis communications
3. IMPACT! — Best for B2B and technology PR integrated with demand generation
4. LITMUS — Best for tech, fintech and B2B corporate communications (boutique)
5. Elliot & Co — Best for startups and SMEs needing an editorial, story-first approach
6. Mapletree Media — Best for PR bundled with content, web and digital campaign delivery
7. absolutePR — Best for beauty, fashion and lifestyle brands with regional reach
8. Touch PR and Events — Best for luxury and lifestyle PR with experiential events
9. Affluence PR — Best for retail and F&B brands, including cost-conscious SMEs
10. Coco PR Agency — Best for luxury, jewellery and hospitality PR with a senior, hands-on team

Comparison table

Agency — Best for — Founded — Headquarters — PR focus

TEAM LEWIS — Regional/global integrated comms — 1995 (global) — Singapore (Orchard) — Media relations, reputation, crisis, digital, research

WhiteLabel PR — Corporate + crisis comms — 2016 — Ang Mo Kio, Singapore — Strategic comms, crisis, media training, KOL programmes

IMPACT! — B2B/tech PR + demand gen — 2012 — Pearl's Hill Terrace, Singapore — PR integrated with content, ABM and demand generation

LITMUS — Tech/fintech/B2B boutique — 2011 — Shenton Way, Singapore — Corporate comms, media relations, reputation strategy

Elliot & Co — Startups and SMEs — 2016 — Singapore — Media relations, editorial story development, KOL

Mapletree Media — PR + digital/content bundle — 2006 — Ubi Avenue, Singapore — PR and events alongside web, SEO, video, branding

absolutePR — Beauty, fashion, lifestyle — 2005 — Ngee Ann City, Singapore — Media engagement, influencer activation, experiential events

Touch PR and Events — Luxury/lifestyle + events — 2007 — Singapore — PR, experiential events, influencer marketing

Affluence PR — Retail and F&B — 2007 — Raffles Place, Singapore — Media relations, crisis, influencer, SME-priced packages

Coco PR Agency — Luxury, jewellery, hospitality — 2016 — Singapore — PR, crisis, events, influencer, senior-led boutique team

Founded years, addresses and specialisms are drawn from each agency's official site and this site's own research records; verify current details directly with the agency before engaging.

Methodology

We shortlisted agencies with Singapore offices or a Singapore-headquartered practice, a public track record of PR/communications work (not agencies whose service list only mentions PR in passing), and first-party evidence of clients, sectors or campaigns. We did not rank agencies by invented scores, review-platform star ratings, or undisclosed internal criteria — there is no reliable public pricing or performance-ranking data across Singapore PR agencies, so this is a curated evidence-based shortlist rather than a numeric leaderboard. Where an agency's PR capability could not be verified from official sources (for example, a specialist web-design shop with no disclosed PR service line), it was left off this list even if it appeared in an early candidate pool.

IMPACT!, the publisher of this article, is part of Amplify Digital / IMPT Group, the same group that owns this website. It is included on this list on the same evidence basis as every other agency here — not placed first or last by default — and that relationship is disclosed here for transparency.

The 10 best PR and communications agencies in Singapore

1. TEAM LEWIS

Best for: Regional or global brands that need an integrated communications partner spanning PR, reputation, digital, creative and crisis.

TEAM LEWIS is a global integrated marketing and communications agency founded in 1995, with a long-standing Singapore office that functions as a regional hub for PR, digital, creative and reputation work. In 2026 the Singapore team expanded into a roughly 6,000 sq ft Orchard creative studio and broadened its practice areas.

• PR capabilities: Public relations, corporate communications, brand reputation, crisis management, plus adjacent creative, social, digital and research/analytics services.
• Sectors: Regional and global brands across technology, consumer, finance and other sectors seeking integrated support.
• Proof: Clients referenced in official communications include Audi Singapore, CapitaLand Malls, Pizza Hut and Sport Singapore (SportSG).
• Strengths: Global network depth, integrated service offering (PR sits alongside creative, digital and research), regional hub status.
• Considerations: As a global network agency, exact Singapore team size and account-level pricing are not publicly disclosed; confirm current capacity and fit during a briefing call.

2. WhiteLabel PR

Best for: Corporate and blue-chip brands that need strategic messaging, crisis communications and executive media training.

WhiteLabel PR was founded in 2016 by CEO Freda Yuin and COO Dan Koh, and won a Bronze Award at the PR Awards 2026 for its Lenskart x Sweet Bean campaign in the Best PR Campaign (Fashion and Apparel) category.

• PR capabilities: Strategic communications and messaging frameworks, media relations, crisis communications and preparedness, executive media training, plus influencer/KOL programme management and content/brand storytelling.
• Sectors: Retail, F&B, lifestyle, beauty, real estate, non-profit, entertainment, sports, technology, aviation, hospitality, luxury and professional services.
• Proof: Named clients include Lien Foundation, FairPrice Group, City Developments Limited, Lendlease, Lenskart, HBO Max, Nestle, Bandai and Warner Bros. Discovery; PR Awards 2026 Bronze winner.
• Strengths: Recent, verifiable award win; blue-chip and public-interest client roster; explicit crisis-communications and media-training offering.
• Considerations: A relatively young agency (founded 2016) compared to some peers on this list; ask for references specific to your sector.

3. IMPACT!

Best for: B2B and technology companies that want PR run alongside content, ABM and demand-generation programmes rather than as a standalone service.

IMPACT! is a Singapore digital and content-marketing agency founded in 2012 by Donald Chan. It serves B2B and technology-heavy sectors across Asia-Pacific with integrated strategy, content, creative, web, demand-generation and marketing-technology delivery, with PR as one part of that integrated offer.

Disclosure: IMPACT! is part of Amplify Digital / IMPT Group, which also owns this website.

• PR capabilities: PR sits within a broader integrated stack — digital strategy, B2B and technology marketing, content marketing, ABM, demand generation, employer branding and MarTech/HubSpot consulting.
• Sectors: Technology, cybersecurity, SaaS, B2B, financial services and fintech, healthcare, education, ESG/sustainability, AI and robotics.
• Proof: Client references include Microsoft, Sophos, OCBC, ST Engineering, National Healthcare Group, Certis, Citrix and Mastercard, among others.
• Strengths: Deep B2B/technology sector focus; PR integrated with demand generation rather than sold in isolation; regulated-sector experience.
• Considerations: Best suited to brands that want PR as part of a wider marketing programme rather than a pure media-relations specialist; confirm scope and reporting lines if you only need standalone PR.

4. LITMUS

Best for: Technology, fintech and B2B companies that want a senior, boutique communications consultancy.

LITMUS is a small Singapore communications consultancy founded in 2011 by Patrick Keenan, serving technology, consumer and B2B companies with brand, reputation, media and content programmes across national, regional and global mandates.

• PR capabilities: Public relations, corporate communications, brand and reputation strategy, media relations, content marketing, social media and campaign development.
• Sectors: Adtech, cloud and data, e-commerce, F&B, delivery platforms, mobile, payments/fintech, property, and technology companies more broadly.
• Proof: The agency publishes case studies on its official site; a fully consolidated public client list was not clearly available at time of research.
• Strengths: Founder-led, senior counsel on a small team; long specialisation in technology and B2B communications since 2011.
• Considerations: As a small specialist consultancy (public directories place the team at roughly 2–9 people), confirm current capacity for larger or multi-market mandates.

5. Elliot & Co

Best for: Startups and SMEs that want an editorial, journalism-informed approach to building reputation from a lower starting budget.

Elliot & Co is a Singapore PR agency founded in 2016 by Jeremy Foo to make quality communications more accessible to startups and SMEs. It has since grown to serve broader growth-stage and corporate clients across Singapore, Malaysia and Indonesia.

• PR capabilities: Public relations, strategic communications, media relations, editorial and story development, social media and KOL engagement, brand marketing and corporate reputation.
• Sectors: Startups and SMEs, F&B, fintech, healthcare/healthtech, education technology, professional services and both B2B and B2C brands.
• Proof: Client references include Geniebook, Watch Capital, ShopBack, StoreHub, Mölnlycke and CapitaLand.
• Strengths: Explicit focus on making PR accessible to earlier-stage companies; editorial, journalist-style approach to storytelling; regional footprint (Singapore, Malaysia, Indonesia).
• Considerations: Current team size should be treated as medium confidence (a historical profile cited roughly 45 people); confirm current staffing and account team for your engagement.

6. Mapletree Media

Best for: Brands that want PR delivered alongside a broader digital, content and web programme from one agency.

Mapletree Media has been operating since 2006 and combines creativity, strategy, content, data and technology for end-to-end brand storytelling, with PR and events as one part of a wider service stack that also includes web development, SEO and video production.

• PR capabilities: PR and events, influencer management, alongside web design and development, UX/UI, branding, SEO/search marketing, social media, content creation and video production.
• Sectors: Consumer and lifestyle, beauty, healthcare, hospitality, education, travel, retail, public sector, B2B and industrial.
• Proof: Client references include Yeo's, the Workplace Safety and Health Council / Ministry of Manpower, The Westin Singapore, Panasonic, Nanyang Technological University, Thomson Medical, Changi Airport Group and the Singapore Tourism Board.
• Strengths: Long operating history (since 2006); broad sector experience including public-sector work; PR bundled with digital delivery for brands that want one vendor.
• Considerations: Current leadership names are not clearly disclosed on the official site; exact team size is not publicly stated — confirm the specific PR team you would be working with.

7. absolutePR

Best for: Beauty, fashion, retail and lifestyle brands that want a long-established agency with regional reach.

absolutePR was founded in 2005 and is led by CEO T. Marine Lim. It has worked with more than 500 brands and holds strategic partnerships across ten countries, including the UK, Malaysia, Thailand, Vietnam, Taiwan, China, Japan, Korea, Indonesia and India.

• PR capabilities: Strategic and integrated PR campaigns, digital and traditional PR strategy, brand strategy and corporate profiling, social media management, experiential events and influencer/celebrity activation.
• Sectors: Beauty, aesthetics, fashion, lifestyle, retail, F&B and luxury.
• Proof: Member of the Singapore Press Club, the Institute of Public Relations Singapore, and The Luxury Network; various industry and enterprise awards cited on its official site.
• Strengths: Nearly two decades of operating history; large brand portfolio (500+); genuine regional network across ten markets.
• Considerations: Sector focus is skewed toward beauty, fashion and lifestyle — brands outside those categories should confirm relevant sector experience before engaging.

8. Touch PR and Events

Best for: Luxury and consumer lifestyle brands that want PR combined with experiential events and influencer marketing across Southeast Asia.

Touch PR and Events is a Singapore-founded regional PR, events and influencer agency, led by founder Eileen Wee, Managing Partner Vincent Ong and General Manager Lynnette, operating across Singapore, Malaysia and Thailand with partner support in Indonesia.

• PR capabilities: PR and brand strategy, experiential events, influencer marketing, media relations, creative press kits, content creation and social commerce.
• Sectors: Beauty, luxury, lifestyle, fashion, health and wellness, retail, F&B, toys and entertainment.
• Proof: Client references include Hasbro (Transformers, Marvel, Play-Doh, Monopoly), Caudalie, Starbucks, Voost by P&G and WMF.
• Strengths: Strong global-brand client roster; genuine multi-market Southeast Asia footprint; events and influencer capability alongside traditional PR.
• Considerations: Best fit skews toward consumer/lifestyle categories; exact current headcount is not publicly disclosed.

9. Affluence PR

Best for: Retail, restaurant and F&B brands — including SMEs — that want cost-conscious PR with regional media outreach.

Affluence PR is a Singapore boutique communications agency established in 2007 as part of Presence Marketing Group, differentiated by deep restaurant, retail and lifestyle experience and SME-friendly packages.

• PR capabilities: PR strategy, media relations, press releases and media pitching, corporate communications, crisis management, social media, influencer marketing, product launches and PR training.
• Sectors: Retailers, restaurants, F&B operators and other consumer brands, with an explicit focus on SMEs.
• Proof: The agency's official site cites roughly 800 clients over more than 15 years; named clients include Sushi Express, JETRO, Gateway Theatre, Azimuth Watch Company, RISIS and Royal Selangor Singapore.
• Strengths: Long track record with F&B and retail specifically; positioned for smaller budgets without sacrificing media relationships.
• Considerations: Exact current headcount is not publicly disclosed; confirm scope carefully if you need corporate or crisis-heavy support outside F&B/retail.

10. Coco PR Agency

Best for: Luxury, jewellery, hospitality and premium lifestyle brands that want senior, hands-on founder attention.

COCO PR Agency is a Singapore boutique firm founded in 2016 by Shanthi Jeuland, with broad luxury and lifestyle depth and affiliate reach across Asia and Australia for PR, influencer, crisis and event support.

• PR capabilities: Public relations, luxury and lifestyle PR, media relations, crisis management, events management, influencer management and corporate communications.
• Sectors: Luxury, lifestyle, jewellery, travel and hospitality, F&B, wine and spirits, beauty and cosmetics, medical and aesthetics, gaming, fashion, automotive, design and architecture, entertainment and technology.
• Proof: Client references include The Leading Hotels of the World, Worldhotels, Belmond, Maybourne Hotel Group, Christie's, Bonhams and Deliveroo.
• Strengths: Genuinely broad luxury-sector portfolio for a boutique team; senior founder-led service model; regional affiliate reach beyond Singapore.
• Considerations: As a lean boutique team, exact headcount and office address are not publicly disclosed; best suited to premium/luxury categories rather than mass-market retail.

How to choose a PR agency in Singapore

Match the agency to the job, not just the category:

• Corporate, B2B or regulated-sector reputation work (technology, fintech, healthcare, public sector): prioritise agencies with disclosed crisis-communications and media-training capability and named B2B/enterprise clients — TEAM LEWIS, WhiteLabel PR, IMPACT!, and LITMUS are the strongest fits on this list.
• Consumer, lifestyle, luxury or F&B launches and ongoing visibility: prioritise agencies with a track record of media placements and influencer/event execution in your category — Touch PR and Events, Coco PR Agency, absolutePR and Affluence PR fit this profile.
• Early-stage or budget-constrained companies: Elliot & Co and Affluence PR are explicitly positioned around SME and startup accessibility.
• PR bundled with a wider marketing programme: IMPACT! and Mapletree Media both run PR alongside content, digital and web delivery, which can reduce vendor overhead if you don't need a pure-play specialist.

Questions to ask before you sign

Before committing to a retainer or project, ask each shortlisted agency:

• Who specifically will work on our account, and what is their experience in our sector?
• Can you share examples of secured coverage (not just pitched coverage) in our target publications or markets?
• What is your crisis-communications process, and have you managed a live crisis for a client our size?
• How do you measure success — media value equivalency, share of voice, earned coverage volume, or business outcomes?
• What is included in a monthly retainer versus billed as a separate project (events, crisis response, media training)?
• Do you have any existing client relationships in our category that could create a conflict of interest?

Retainer and project cost factors

Singapore PR agencies do not publish standardised rate cards, and published pricing varies too widely by scope, seniority mix and market to state reliable figures here without inventing numbers. What consistently drives cost across the agencies on this list includes: retainer versus single-project engagement, the seniority and size of the account team, whether crisis-readiness or media-training work is included, the number of markets covered (single-market Singapore versus regional Southeast Asia mandates), and whether events or influencer activation sit inside or outside the core PR scope. Ask each agency for a written scope of work and fee structure before comparing quotes, since "PR retainer" can mean very different deliverables between a boutique consultancy and a global network agency.

FAQs

What is the best PR agency in Singapore for a B2B or technology company? TEAM LEWIS, IMPACT! and LITMUS all have disclosed B2B and technology sector experience; LITMUS and IMPACT! run as more boutique or integrated specialists, while TEAM LEWIS offers a larger global network.

Which Singapore PR agency is best for a startup or SME with a limited budget? Elliot & Co and Affluence PR are both explicitly positioned around accessible pricing for startups, SMEs and growth-stage companies.

Do any of these agencies handle crisis communications? Yes. WhiteLabel PR, LITMUS, Elliot & Co, Coco PR Agency and Affluence PR all disclose crisis-communications or crisis-management capability on their official sites; confirm depth of experience relevant to your risk profile directly with the agency.

Is IMPACT! an independent agency? No. IMPACT! is part of Amplify Digital / IMPT Group, which also owns and publishes this website. It is included in this list on the same evidence basis as every other agency, and this relationship is disclosed for transparency.

How is this list different from a paid or sponsored PR agency ranking? This is an editorial shortlist built from each agency's own published service pages, named clients and (where available) award or campaign evidence — not a paid placement list, and not based on invented star ratings or fabricated review counts.

Conclusion

The right PR and communications partner in Singapore depends on whether you need corporate reputation and crisis capability, consumer and lifestyle media relations, or PR bundled into a wider marketing programme. Use the quick list and comparison table above to build an initial shortlist, then use the questions in this guide to pressure-test fit, account-team seniority and cost structure before you commit. For a broader view of how we evaluate and rank agencies on this site, see our Methodology page, or get in touch if you'd like help thinking through your shortlist.

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