Singapore has one of the densest performance marketing markets in Southeast Asia, and that is exactly the problem for most buyers. Dozens of agencies claim "full-funnel," "data-driven," and "ROI-focused" positioning, but far fewer can show verified paid-media depth, real measurement infrastructure, and named client proof. This list shortlists ten Singapore-based agencies with confirmed performance marketing capability — paid search, paid social, programmatic, conversion optimisation, or lead-generation systems — and explains what each one is actually best at, so you can build a defensible shortlist instead of picking a logo off a "top 10" list.
Quick list + comparison table
# — Agency — Best for — Paid media depth — Founded
1 — OOm — Full-service performance marketing at scale — SEM, paid social, programmatic — 2006
2 — First Page Digital — Global-scale AI search + paid programmatic — Google Ads, paid social, programmatic — 2011
3 — Heroes of Digital — Revenue-first attribution and CRO — Google Ads, Meta and TikTok Ads — 2015
4 — Digital Squad — Enterprise and global-brand paid media — Google Ads, paid social, programmatic — 2008
5 — Impossible Marketing — AI-powered SEO paired with lead generation — Paid advertising, SEM — 2012
6 — IMPACT! — B2B and tech-sector paid media and demand gen — Paid media, ABM, LinkedIn — 2012
7 — PurpleClick — Omnichannel paid media and DOOH — SEM, programmatic, social ads, DOOH — 2006
8 — 2Stallions — SME and regional (Singapore + Malaysia) performance — Google Ads, social advertising — 2012
9 — Roots Digital — E-commerce and healthcare lead generation — Google Ads, YouTube, programmatic — Not publicly stated
10 — VISIBILITI — Education and enrolment-funnel marketing — SEM, TikTok, Facebook — 2013
Methodology
Every agency on this list is headquartered or has a substantial, verifiable operating presence in Singapore, and every profile is built from the agency's own official website (services pages, about pages, case studies, and, where available, LinkedIn) rather than aggregator copy. Inclusion required visible paid-media or full-funnel performance capability — not just SEO or brand/creative work — so agencies that only offer website design, branding, or content services without a confirmed paid-media practice were left out. Where an agency's public claims (client counts, awards, years in business) could not be independently confirmed, we have flagged that in the profile rather than presented it as verified fact. We did not invent pricing, rankings, or client names: any client or case study mentioned below is drawn directly from the agency's own published materials. IMPT Group's own agency, IMPACT!, is included on the same evidentiary basis as every other entry — its inclusion reflects Web Agency Wise's ownership model, and its profile is written to the same standard of proof as the rest of the list.
Because Singapore's agency market moves quickly, verify current pricing, account minimums, and case-study availability directly with each shortlisted agency before committing budget.
The 10 best performance marketing agencies in Singapore
1. OOm
Best for: Full-service performance marketing spanning SEO, SEM, and paid social under one roof, at meaningful scale.
Paid media: SEM / Google Ads, paid social, programmatic display, plus SEO and Generative Engine Optimisation (GEO) run by the same team, which matters if you want organic and paid signals coordinated rather than siloed.
Measurement and CRO: OOm positions itself around transparency and data-driven, measurable performance rather than vanity metrics, with in-house teams across performance marketing, SEO, and content.
Proof: Founded in Singapore in 2006, OOm is a Premier Google Partner and Meta Business Partner. It states it has served 8,000+ clients across 100+ industries and has regional operations in the Philippines, Hong Kong, and China. LinkedIn lists 51–200 employees.
Strengths: Longest track record on this list among the pure performance shops; broad service stack means fewer handoffs between SEO, paid, and content; regional delivery footprint across Southeast Asia and Greater China.
Considerations: Client-count and award claims (8,000+ clients, 30+ awards) are agency-stated and were not independently verified; ask for sector-specific case studies relevant to your category before shortlisting.
2. First Page Digital
Best for: Businesses that want a performance partner with genuine global scale and an AI-search-forward paid and organic strategy.
Paid media: Google Ads, paid social, and programmatic advertising, plus AI SEO, GEO, and AEO run in parallel — useful if your buyers are increasingly discovering vendors through AI answer engines as well as search.
Measurement and CRO: Conversion rate optimisation is a named, standalone service line, alongside reputation management for brands where review signal affects conversion.
Proof: Incorporated in Singapore in 2011 and now part of a group operating across 9 companies and 11 countries (Singapore, Australia, Hong Kong, New Zealand, the US, Austria, and Germany), First Page Digital states 6,000+ clients globally and 900+ staff group-wide.
Strengths: Genuine multinational delivery capability if you need consistent paid-media execution across APAC and beyond; strong specialisation depth (e-commerce SEO, iGaming marketing, enterprise SEO) alongside core paid media.
Considerations: Scale claims are group-wide rather than Singapore-office-specific; confirm which office and team would actually run your account before signing.
3. Heroes of Digital
Best for: Teams that want search and paid media tied directly to revenue through proprietary attribution, not just impressions and clicks.
Paid media: Google Ads, Meta and TikTok Ads, paired with conversion-focused landing pages and website design built specifically to support paid campaigns.
Measurement and CRO: Runs its own attribution and revenue-tracking platform, HeroIQ, alongside dedicated CRO and analytics services — one of the more explicit measurement-infrastructure plays on this list.
Proof: Founded in 2015, Heroes of Digital states a team of 100+ specialists, 1,000+ businesses served, and 120,000+ qualified leads generated, operating across Singapore and Malaysia. Publicly named clients include NTUC FairPrice, Louis Vuitton, Kaplan, and NUS-ISS.
Strengths: Named, recognisable client roster gives more confidence than agency-stated numbers alone; proprietary tracking technology is a genuine differentiator for attribution-conscious buyers.
Considerations: As with most agencies here, exact headcount and LinkedIn presence were not independently confirmed; validate current team size and account-lead availability during evaluation.
4. Digital Squad
Best for: Enterprises and growth-stage companies that need performance marketing proven against large, recognisable global brands.
Paid media: Google Ads, paid social, and programmatic advertising, integrated with SEO/AI search visibility, marketing automation, and data analytics.
Measurement and CRO: Conversion rate optimisation and data analytics are named, dedicated service lines rather than add-ons to media buying.
Proof: Digital Squad states an 18-year operating history (implying a 2008 founding) and 450+ clients across 15+ markets. Its publicly listed clients include Nestlé, Procter & Gamble, BlueScope, Lightsource bp, KrisShop, Telstra, and Sandvik Coromant — among the strongest enterprise-brand proof of any agency on this list.
Strengths: Enterprise and multinational client evidence is unusually strong and specific; integrated AI development and automation capability alongside core paid media, useful for buyers consolidating vendors.
Considerations: The founding year is inferred from the agency's "18 years" claim rather than a stated date; confirm current APAC office presence and account-team structure directly.
5. Impossible Marketing
Best for: Businesses that want AI-enabled SEO paired with paid lead generation, delivered fully in-house.
Paid media: Paid advertising and SEM sit alongside AI SEO and lead-generation services, all executed by an in-house team rather than outsourced.
Measurement and CRO: Positions performance marketing and lead generation as core, named services; digital strategy work underpins how paid and organic are sequenced.
Proof: Founded in 2012, Impossible Marketing states it has supported 2,000+ brands and holds Google and Meta partnerships. Named clients include SK Jewellery, Suntec City, Singtel, and Changi Airport — strong, recognisable local proof.
Strengths: Named enterprise and retail clients (Singtel, Changi Airport) lend real credibility; fully in-house delivery model reduces subcontracting risk.
Considerations: The 2,000+ brands and 700+ reviews figures are agency-stated; ask for a client reference in your specific vertical before committing.
6. IMPACT!
Best for: B2B and technology companies that need paid media integrated with account-based marketing and demand generation, not run as an isolated media-buying function.
Paid media: Paid media sits inside a broader B2B and technology marketing practice that also covers ABM, LinkedIn and social marketing, demand generation, and marketing automation/HubSpot delivery.
Measurement and CRO: Demand generation and MarTech consulting are named service lines, positioning paid spend as one lever inside a full B2B revenue system rather than a standalone channel.
Proof: Founded in Singapore in 2012, IMPACT! is a specialist B2B, technology, financial services, and healthcare agency with named clients including Microsoft, Sophos, OCBC, ST Engineering, National Healthcare Group, Citrix, and Mastercard.
Strengths: Enterprise and regulated-sector client roster (banking, healthcare, technology) is a strong signal for B2B buyers specifically; integrated content, ABM, and MarTech capability alongside paid media suits complex B2B sales cycles.
Considerations: IMPACT! is part of the IMPT Group, which also owns MarTech Wise and Web Agency Wise; it is included here on the same evidence standard as every other agency, and buyers evaluating a B2B, longer-cycle paid-media partner should still compare it against the other shortlisted agencies on fit and capacity.
7. PurpleClick
Best for: Brands that want paid media spread across search, social, and offline-adjacent formats like digital out-of-home under one agency.
Paid media: SEM/paid search, programmatic advertising, Facebook, Instagram, LinkedIn and TikTok advertising, Google Display Network, YouTube advertising, and digital out-of-home (DOOH) — one of the broadest paid-channel spreads on this list.
Measurement and CRO: Describes campaigns as customised around measurable business outcomes; runs a "Digital Academy" alongside delivery work.
Proof: Founded in 2006, PurpleClick states it has supported 15,000+ clients, from start-ups to government bodies, and cites 30+ industry recognitions.
Strengths: Channel breadth, particularly DOOH alongside standard digital paid media, is unusual and useful for brands running integrated online/offline campaigns; long operating history similar to OOm.
Considerations: Named leadership, exact headcount, and specific client names were not confirmed on the reviewed pages; the 15,000+ client figure is agency-stated.
8. 2Stallions
Best for: SMEs and regional businesses that want integrated performance marketing across Singapore and Malaysia from one team.
Paid media: Google Ads/SEM and social media advertising, combined with SEO, email marketing, marketing automation, and web development.
Measurement and CRO: Positions itself around "tailored, data-driven strategies," with marketing automation as a named capability for lifecycle and retargeting work.
Proof: Founded in 2012 by Dhawal Shah and Razy Shah, 2Stallions operates a 40+ person team across Singapore and Malaysia. Publicly referenced work includes InterContinental and MedTrainer.
Strengths: Dual-market delivery (Singapore and Malaysia) is useful for brands expanding regionally without switching agencies; named founders and leadership team add accountability.
Considerations: LinkedIn company presence was not confirmed; the client list is limited to two publicly referenced names, so ask for additional references relevant to your sector.
9. Roots Digital
Best for: E-commerce, healthcare, and education businesses that want paid acquisition tied tightly to lead generation and conversion optimisation.
Paid media: Google Ads, SEM, social media marketing, YouTube advertising, and programmatic advertising, backed by a notably deep SEO portfolio (SaaS SEO, enterprise SEO, local SEO, link building).
Measurement and CRO: Conversion rate optimisation and analytics are named, standalone services rather than bundled into media buying.
Proof: Led by founder Amenda Tan and CMO Ian Ong, Roots Digital is a Google Partner agency with named client references including Orita Sinclair School of Design & Music, Yojee, SPTel, and Helpling.
Strengths: Deep, explicit SEO capability alongside paid acquisition suits buyers who want organic and paid working together, not two separate vendors; clear vertical strength in healthcare, education, and e-commerce.
Considerations: No single founding year is stated publicly, so tenure could not be confirmed; exact team size is not disclosed.
10. VISIBILITI
Best for: Education, enrichment, and healthcare/aesthetics businesses that need full-funnel performance marketing built around enquiries and enrolments rather than raw traffic.
Paid media: SEM, TikTok marketing, and Facebook/social media marketing, combined with landing page optimisation and conversion tracking built specifically for lead- and enrolment-driven funnels.
Measurement and CRO: Uses a named internal framework ("i3 Framework") to align campaigns with leads and sales rather than vanity metrics, alongside marketing automation and lead-nurturing services.
Proof: Founded in 2013, VISIBILITI's strongest public proof is in education: named clients include Kumon Singapore and Brunei, Julia Gabriel Centre, Chengzhu Mandarin Centre, MindChamps Preschool, Canadian International School, and Babilou Family.
Strengths: Vertical depth in education and enrichment is hard to match on this list; explicit focus on leads and enrolments over impressions suits budget-conscious SME and education-sector buyers.
Considerations: Headcount and LinkedIn presence were not confirmed; strongest proof is concentrated in education, so brands outside that vertical should ask for sector-relevant case studies.
How to choose a performance marketing agency in Singapore
Start with the outcome you are buying, not the channel list. "Performance marketing" covers paid search, paid social, programmatic, and increasingly AI-search visibility, but agencies differ in which of those they actually specialise in versus offer as a line item. Match the agency's demonstrated strength to your actual bottleneck: if you need enterprise-grade proof and multi-market delivery, Digital Squad or First Page Digital's scale is more relevant than a boutique's; if your bottleneck is enrolment or lead-quality in a specific vertical, VISIBILITI's or Roots Digital's vertical depth matters more than headline client counts.
Ask every shortlisted agency for measurement transparency before signing: who owns the tracking and attribution setup, what dashboards you get direct access to, and how conversions are defined and audited. Agencies like Heroes of Digital that name a proprietary attribution platform should be able to show you it live, not just describe it. Request two to three client references in your industry or a comparable spend range, and confirm which named case studies on the agency's website the account team you will actually work with delivered.
Finally, weigh continuity against specialism. A full-service shop such as OOm or PurpleClick reduces vendor count if you need SEO, paid, and content coordinated; a narrower specialist may out-execute a generalist on a single channel. Neither is automatically better — it depends on whether your in-house team can coordinate multiple specialist vendors or needs one accountable partner.
Questions about attribution and budget
Most agencies on this list describe outcome- or data-driven approaches, but public websites rarely disclose exact attribution methodology or minimum ad-spend thresholds. Before engaging any shortlisted agency, ask directly: which attribution model do you use (last-click, data-driven, or a proprietary model like HeroIQ), what is the minimum monthly ad spend or retainer for a Singapore-focused campaign, and how is agency fee structured relative to spend. None of the agencies profiled here publish specific pricing on their websites at the time of writing, so treat any cost figure you are quoted as agency-specific and confirm it covers media spend, agency fee, and any platform or tooling costs separately.
Cost models to expect
Singapore performance marketing agencies typically price using one of three structures, and most will combine two of them for a mid-sized account.
Percentage of ad spend: A management fee calculated as a percentage of monthly media budget, common once spend is substantial enough to justify variable pricing.
Fixed monthly retainer: A flat fee covering strategy, campaign management, and reporting, regardless of media spend — more common for SMEs or accounts with modest ad budgets.
Project or performance-based fees: Fixed fees for defined deliverables (a campaign launch, a landing-page build) or, less commonly, fees tied to agreed performance outcomes such as cost per qualified lead.
Ask each agency which model they use by default, whether media spend is billed separately from management fees, and whether there is a minimum contract term — Singapore agencies commonly ask for a three- to six-month minimum to allow paid campaigns to reach statistical significance.
FAQs
What does a performance marketing agency in Singapore actually do? A performance marketing agency manages paid, measurable acquisition channels — primarily paid search (Google Ads), paid social (Meta, TikTok, LinkedIn), and programmatic display — and is typically accountable for conversion-linked outcomes such as leads, sales, or qualified traffic rather than brand awareness alone. Most agencies on this list also bundle in SEO, conversion rate optimisation, or marketing automation to support the paid channels.
Is a PPC agency in Singapore the same as a performance marketing agency? Not exactly. A PPC (pay-per-click) agency typically focuses specifically on paid search and shopping ads. A performance marketing agency usually manages PPC as one channel within a broader mix that includes paid social, programmatic, and sometimes SEO and CRO. Several agencies on this list, including PurpleClick and Roots Digital, run PPC as part of a wider performance stack rather than as a standalone service.
How much does a paid media agency in Singapore cost? None of the agencies profiled here publish standard pricing, and cost varies with ad spend, channel mix, and contract length. Expect either a percentage-of-spend management fee, a fixed monthly retainer, or a blend of both; confirm directly with each shortlisted agency whether their quote includes media spend or is management-fee-only.
What should I ask a Google Ads agency in Singapore before signing? Ask which Google Partner tier they hold, who on the account team will manage your campaigns day-to-day, how conversions are tracked and attributed, what reporting cadence and dashboard access you get, and for at least one client reference in a comparable industry or spend range.
Do I need a specialist agency or a full-service agency? If you need SEO, paid media, and content working together under one roof, a full-service agency such as OOm or First Page Digital reduces coordination overhead. If your priority is deep expertise in one channel — for example, education-sector lead generation or enterprise Google Ads management — a more specialised agency such as VISIBILITI or Digital Squad may out-perform a generalist on that specific job.
Conclusion
The strongest performance marketing agencies in Singapore are not interchangeable — OOm and First Page Digital offer scale and breadth, Heroes of Digital and Digital Squad bring the strongest measurement and enterprise proof, and VISIBILITI and Roots Digital offer vertical depth that a generalist cannot match. Use the comparison table above to shortlist two or three agencies whose demonstrated strength matches your actual bottleneck, then validate their claims directly through references and a transparent look at their measurement setup before committing budget.
For related shortlists, see 10 Best Performance Marketing Agencies in Australia, 10 Best B2B Marketing Agencies in Singapore, 10 Best Branding Agencies in Singapore, 10 Best Content Marketing Agencies in Singapore, and 10 Best Digital Marketing Agencies in Singapore. To understand how we evaluate and rank agencies across MarTech Wise, read our Methodology. Have a correction or want to be considered for a future list? Contact us or learn more About MarTech Wise.
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