Performance marketing in Australia has moved well past "just run some Google Ads." The agencies that win budgets in 2027 combine paid search, paid social, programmatic and increasingly AI-driven search visibility with rigorous measurement — and they can prove it with first-party evidence rather than vague claims.
This shortlist is built for marketing leaders, founders and procurement teams in Australia who need a defensible starting point for a performance marketing agency search: what each agency is genuinely best at, what media channels and measurement stack they run, and what to verify before you sign anything. It is not a paid placement list and it is not ranked by who spends the most on their own marketing — see Methodology below for how it was built.
Quick List: 10 Best Performance Marketing Agencies in Australia
# — Agency — Best For — HQ / Australia Presence — Core Paid Media & Performance Services
1 — Atomic 212° — Enterprise media planning and buying — Multi-city Australia offices — Paid/earned/owned media, MROI-focused reporting
2 — First Page Digital — Full-funnel performance at scale — Singapore-headquartered; part of a 9-company, 11-country group — SEO, AI SEO/GEO/AEO, Google Ads, paid social, programmatic, CRO
3 — Digital Squad — AI-assisted performance and demand generation — Singapore-headquartered; APAC servicing incl. Australia — SEO/AI search visibility, Google Ads, paid social, CRO, programmatic, marketing automation
4 — TEAM LEWIS — Integrated PR-led campaigns with a digital/analytics layer — Global agency with Australia in its office network — Digital marketing, research and analytics, social media, creative
5 — MediaPlus Digital — Conversion-focused websites plus paid media — Singapore-headquartered; regional servicing incl. Australia — SEM/PPC, social and programmatic advertising, CRO, SEO/AI-GEO
6 — SOUP Agency — Mid-market ecommerce and lead-gen performance — Sydney, Australia — Google Ads, paid social, SEO/AI search, CRM, digital strategy
7 — 23 Digital — Multi-city SMB digital and paid media — Melbourne / Sydney / Brisbane, Australia — Paid media, SEO, ecommerce, social media marketing
8 — Nunn Media — Accessible, partnership-style media buying — Melbourne / Sydney, Australia — Digital marketing and media, media partnerships
9 — Sticky — Regional SME SEO and paid performance — Newcastle, Australia — SEO, Google Ads, social media, email marketing, growth marketing
10 — Digivizer — Real-time performance analytics plus managed execution — Australia — Multi-channel performance analytics platform + agency services
Methodology
This list evaluates agencies against four criteria: (1) disclosed, first-party evidence of paid media, search or performance-marketing capability — not just a generic "digital marketing" label; (2) verifiable Australia servicing, either through an Australian office or explicitly stated Australia-market work; (3) named client or case evidence rather than unverifiable claims; and (4) measurement and reporting practices that go beyond vanity metrics.
Two agencies that were part of the original research shortlist for this brief — a specialist SEO agency with no disclosed paid-media service line, and a customer-experience/behavioural-transformation studio with no disclosed media-buying capability — were excluded from the final ten because their public evidence does not support a "performance marketing" (paid media plus full-funnel measurement) categorisation. They may be a better fit for a dedicated SEO or CX/branding shortlist in future.
Where an agency is headquartered outside Australia but lists Australia among its serviced markets, that is noted explicitly in its profile — a listed market is not the same as a local office, and you should confirm current on-the-ground presence before assuming one.
This is not a scientific ranking. Order reflects disclosed scale, breadth of performance capability and depth of verifiable evidence, not a numeric score. Pricing, case studies and service scopes change; verify current details directly with each agency before engaging.
The 10 Best Performance Marketing Agencies in Australia
1. Atomic 212°
Best for: Enterprise and mid-market brands that need heavyweight media planning and buying across paid, earned and owned channels.
Paid media: Media planning and buying is the core of the offer, with a stated focus on marketing return on investment (MROI) rather than channel output alone.
Measurement: Data-driven reporting is built into the core service description, with an explicit MROI framing rather than raw impressions or clicks.
Australia proof: Multi-city Australian offices claimed on the agency's own site, with a broad Australian client logo list spanning automotive, insurance, energy, wagering and government/tourism (BMW, Mini, Bupa, Origin, Entain, Ladbrokes, Neds, the Northern Territory Government and others named on-site).
Strengths: Scale, category breadth, and a media-buying pedigree that suits brands running significant paid spend across multiple channels.
Considerations: Trade press has reported Publicis Groupe ANZ ownership of Atomic 212°; this is not confirmed on the agency's own homepage, so verify current ownership and any resulting network affiliations directly with Atomic 212° before citing this in vendor comparisons.
2. First Page Digital
Best for: Brands that want one partner to run SEO, AI search visibility, paid media and conversion optimisation at scale.
Paid media: Google Ads, paid social and programmatic advertising sit alongside SEO, AI SEO/GEO/AEO, e-commerce SEO, reputation management and CRO — a genuinely full-funnel performance stack.
Measurement: The agency's positioning centres on SEO and AI-search visibility metrics combined with paid-channel performance and conversion optimisation, though it does not publish a specific attribution methodology.
Australia proof: First Page Digital is Singapore-incorporated and operates as part of a group spanning nine companies and eleven countries, with Australia among its serviced markets. A dedicated Australian office was not confirmed on the pages reviewed for this profile — verify current local presence before assuming an on-the-ground Australian team.
Strengths: Breadth of channel coverage (SEO through paid through CRO) and disclosed scale (6,000+ clients globally, 900+ staff group-wide).
Considerations: As a regionally serviced rather than Australia-headquartered agency, confirm account-team location, time-zone coverage and local market knowledge before engaging for an Australia-specific campaign.
3. Digital Squad
Best for: Growth-stage and enterprise brands wanting AI-assisted performance marketing bundled with brand and automation work.
Paid media: Google Ads, paid social and programmatic advertising are offered alongside SEO/AI search visibility, marketing automation and AI development consultancy.
Measurement: Data analytics is listed as a distinct service line, positioning Digital Squad as attribution- and reporting-literate rather than execution-only.
Australia proof: Digital Squad is Singapore-headquartered with an 18-year operating history as stated on its own site (founding year of 2008 is inferred from that claim, not independently dated), and Australia is listed among its serviced countries alongside named enterprise clients such as BlueScope, Telstra and Dementia Australia.
Strengths: An 18-year track record, a large disclosed client base (450+ clients across 15+ markets per the agency), and an AI-forward service set that spans strategy through execution.
Considerations: Country-level claims should not be read as a dedicated Australian office; confirm current Australia servicing model and account-team structure directly with Digital Squad.
4. TEAM LEWIS
Best for: Brands that want performance and digital marketing delivered inside a broader integrated communications and reputation programme.
Paid media: Digital marketing sits alongside social media and research and analytics in TEAM LEWIS's service list; the agency's core heritage and public positioning is PR and communications-led rather than paid-media-first, so scope paid-channel work explicitly in any brief.
Measurement: Research and analytics is named as a distinct capability, which supports campaign measurement, though TEAM LEWIS does not publish a performance-marketing-specific attribution framework.
Australia proof: TEAM LEWIS is a global agency founded in 1995 with Australia included in its stated country network alongside Singapore, the UK, the US, China, the Netherlands and the UAE; Australia office details and exact local headcount were not independently confirmed on the pages reviewed.
Strengths: Global integrated-agency resourcing, an established reputation and crisis-management bench, and named regional clients (Audi Singapore, CapitaLand Malls, Pizza Hut, Sport Singapore).
Considerations: Best suited to brands that want performance marketing bundled with PR and communications rather than a pure-play paid-media specialist; confirm dedicated paid-media resourcing for the Australian market before engaging.
5. MediaPlus Digital
Best for: SMEs and larger organisations wanting a conversion-focused website paired with ongoing paid and organic growth.
Paid media: SEM/PPC and social and programmatic advertising are offered alongside SEO, AI/GEO search optimisation and CRO, with web design and e-commerce development as an added layer.
Measurement: Conversion rate optimisation is a named, standalone service line, indicating an outcomes-oriented (not just traffic-oriented) measurement approach.
Australia proof: MediaPlus Digital is a Singapore-headquartered agency of 60+ staff that lists Australia among its serviced countries; a dedicated Australian office was not confirmed on the pages reviewed for this profile.
Strengths: A large in-house team (60+ people, grown from an initial three-person team) and a combined web-build-plus-performance offer that suits brands needing both a converting site and the media to drive traffic to it.
Considerations: Regionally serviced rather than Australia-headquartered; confirm local account management and market-specific media experience before committing budget.
6. SOUP Agency
Best for: Ecommerce, lead-generation and service businesses wanting a mid-market, commercially minded performance partner.
Paid media: Google Ads and paid social sit alongside SEO/AI search optimisation, content, email and CRM within a stated full-service digital offer.
Measurement: The agency's own site references a Clutch rating, which should be treated as a vendor-reported claim rather than an independently verified score; ask for underlying campaign reporting rather than relying on third-party review aggregates alone.
Australia proof: Sydney-based, founded 2019 per its own site, with named brand relationships including Roborock, Segway, MDA National and Vision Personal Training.
Strengths: A commercially blunt "marketing has a clear job" positioning that suits ecommerce and lead-gen businesses wanting measurable outcomes rather than brand-only work.
Considerations: A newer agency (founded 2019) relative to several others on this list; weight its case evidence accordingly and ask for recent, category-relevant results.
7. 23 Digital
Best for: SMBs wanting a single Australian partner for paid media, SEO, ecommerce and web design.
Paid media: Paid media is offered alongside SEO, ecommerce and social media marketing, with web design bundled in for brands that need site and media work from one vendor.
Measurement: No standalone measurement or attribution methodology is published; ask directly about reporting cadence and channel-level attribution during scoping.
Australia proof: Melbourne, Sydney and Brisbane presence claimed on-site, with named case/logo examples including Cricket Victoria, Brooks Running and HYDAC.
Strengths: Multi-city Australian footprint and a bundled web-plus-media offer that suits SMBs consolidating vendors.
Considerations: Confirm the specific 2007 founding year and current team size directly with the agency, as these were not independently verifiable beyond the agency's own materials.
8. Nunn Media
Best for: Brands that want senior-partner access rather than being handed to a junior account team.
Paid media: Digital marketing and media services are the core offer, with an explicit emphasis on media partnerships.
Measurement: No published attribution framework; confirm reporting structure and KPI-setting process directly during scoping.
Australia proof: Melbourne and Sydney footprint, founded 2004 per its own site, with named retail, telco and consumer-electronics client logos including La-Z-Boy, Philips, JB Hi-Fi and Tinder.
Strengths: An independent, partnership-style positioning that can suit brands wanting direct access to senior media strategists rather than a large-agency account structure.
Considerations: Smaller disclosed footprint than some larger names on this list; verify current team capacity for your campaign scale.
9. Sticky
Best for: SMEs outside the Sydney/Melbourne core wanting a regional, results-first performance partner.
Paid media: Google Ads and social media sit alongside SEO, content, web design, email marketing and growth marketing strategy.
Measurement: No published attribution methodology; the agency states 21 years of experience, though this predates its current branding and should be confirmed rather than assumed to mean 21 years as "Sticky."
Australia proof: Newcastle, Australia-based (sticky.digital — distinct from the unrelated US retention-marketing company at stickydigital.io), with example client names including Colliers and Terry White shown on-site.
Strengths: A regional Australian base that can suit businesses outside the major metros wanting a locally accessible partner.
Considerations: Smaller, regionally focused agency; confirm capacity and category experience for larger or national campaigns.
10. Digivizer
Best for: Brands that want real-time performance visibility across channels, not just a monthly agency report.
Paid media: Digivizer is positioned as a hybrid — a digital marketing analytics and insights platform combined with certified digital-marketing-agency services — with a stated focus on multi-channel performance visibility and data-driven growth strategy.
Measurement: Real-time, multi-channel analytics is the core differentiator rather than an add-on, which suits brands prioritising measurement transparency.
Australia proof: Australian-based (en-AU site locale), with first-party testimonials and logos including Optus, Lenovo and IMB Bank.
Strengths: The platform-plus-service model is a genuine differentiator versus pure creative or media-buying shops, particularly for brands that want dashboard-level visibility into their own performance data.
Considerations: Founding year and team size were not clearly stated on the pages reviewed; confirm agency-side resourcing (versus platform access alone) before assuming full-service execution capacity.
How to Choose a Performance Marketing Agency in Australia
Start with the job, not the pitch deck. A brand that needs paid search and paid social managed against a hard cost-per-lead target has a different shortlist than one that wants SEO and AI-search visibility built over 12 months. Match the agency's disclosed channel mix (see each profile's "Paid media" line above) to your actual media mix before you take a single sales call.
Ask for Australia-specific proof, not global logos. Several agencies on this list serve Australia from a regional or global base rather than a dedicated local office. That is not disqualifying, but it changes what you should ask about: time-zone coverage for reporting and optimisation cadence, familiarity with the Australian competitive and media landscape, and whether your account will be run by a local team or a regional one.
Push past the case-study headline. Ask what was actually measured, over what period, against what baseline, and whether the result was driven primarily by budget increases, seasonality, or genuine strategy and execution improvements.
Confirm reporting cadence and access. A performance marketing agency should be able to tell you, before you sign, exactly what dashboard or report you will see, how often, and who owns the underlying ad accounts and data.
Key Attribution and Measurement Questions to Ask
Before selecting a performance marketing agency in Australia, get clear answers to:
Which attribution model do you use by default, and why — last-click, data-driven, or a marketing mix model — and how does that change as Google and Meta's own platform attribution evolves?
Who owns the ad accounts, pixel/tag data and historical performance history if we switch agencies later?
How do you separate incremental results from baseline demand, seasonality or organic growth that would have happened anyway?
What is your reporting cadence, and can we see a de-identified sample report before signing?
How do you handle iOS/privacy-driven measurement gaps and first-party data strategy for Australian audiences?
Typical Cost Models for Performance Marketing Agencies in Australia
Performance marketing agencies in Australia generally price on one of three models: a flat monthly retainer for strategy, management and reporting (with media spend billed separately, direct to the platforms or through the agency); a percentage-of-media-spend fee, common once monthly spend reaches a meaningful scale; or a hybrid retainer-plus-performance-bonus structure tied to agreed KPIs. None of the agencies profiled above publish standardised Australian dollar pricing, and rates vary significantly by channel mix, spend level and scope — request a written, itemised quote against your specific brief rather than relying on published "starting from" figures, which are frequently indicative rather than binding.
FAQs
What is a performance marketing agency? A performance marketing agency plans, buys and manages paid media (and often SEO/organic search) with the explicit goal of measurable outcomes — leads, sales, sign-ups or another defined action — rather than brand awareness alone, and reports results against agreed metrics.
How do I find the best performance marketing agency in Australia for my business? Start by matching an agency's disclosed channel mix and industry evidence to your specific goals (see "How to Choose" above), shortlist two to three agencies from a list like this one, and request a written scope and reporting sample before committing.
What's the difference between a performance marketing agency and a PPC agency in Australia? A PPC agency in Australia typically focuses narrowly on paid search (and sometimes paid social) management. A performance marketing agency usually offers a broader mix — paid search, paid social, programmatic, SEO/AI search visibility and conversion optimisation — under one measurement framework, though the terms are sometimes used interchangeably in the market.
What does a paid media agency in Australia typically charge? Most paid media agencies in Australia charge either a flat monthly retainer, a percentage of managed ad spend, or a hybrid model. None of the agencies in this guide publish standardised Australian pricing, so request an itemised quote against your specific scope and spend level.
Should I hire a Google Ads agency in Australia directly, or a full-service performance marketing agency? A specialist Google Ads agency in Australia can suit a business running paid search only. If you also need paid social, programmatic, SEO/AI search visibility or conversion rate optimisation coordinated under one strategy and reporting framework, a full-service performance marketing agency (several of which are profiled above) is usually the more efficient choice.
Do these agencies have dedicated offices in Australia? Some do — Atomic 212°, SOUP Agency, 23 Digital, Nunn Media, Sticky and Digivizer are Australia-based. Others (First Page Digital, Digital Squad, MediaPlus Digital, and TEAM LEWIS in part) serve Australia from a regional or global base. Each profile above states what is confirmed and what should be verified directly with the agency.
Related Resources
If you're building out an Australian marketing shortlist, these related MarTech Wise guides may help:
- 10 Best B2B Marketing Agencies in Australia for 2027
- 10 Best Branding Agencies in Australia for 2027
- 10 Best Content Marketing Agencies in Australia for 2027
- 10 Best Digital Marketing Agencies in Australia for 2027
- 10 Best Performance Marketing Agencies in Singapore for 2027
To understand how this list was built and how MarTech Wise evaluates vendors generally, see our Methodology page. Questions about a specific agency, or want to suggest one we should evaluate for a future update? Get in touch or read more About MarTech Wise.
Conclusion
The strongest performance marketing agencies in Australia in 2027 combine disclosed, verifiable channel capability with real measurement rigour — not just a long list of service names. Atomic 212°, First Page Digital and Digital Squad lead this shortlist on scale and breadth; SOUP Agency, 23 Digital, Nunn Media, Sticky and Digivizer offer strong Australia-based alternatives at a more accessible scale; and TEAM LEWIS and MediaPlus Digital suit brands wanting performance marketing bundled with communications or web-build work respectively. Whichever you shortlist, verify current Australia servicing, ask the attribution questions above, and get a written, itemised scope before you commit budget.
[Visual spec — not yet produced, for Creative/Graphics: (1) a styled comparison-table graphic based on the Quick List table above; (2) ten profile/score cards summarising Best For, Australia proof and Considerations per agency; (3) an optional methodology diagram showing the four evaluation criteria; (4) FAQ schema-friendly Q&A blocks matching the FAQ section verbatim for structured data markup.]
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