Donald Chan

You simply can’t get away from using software and tools when running your digital marketing agency. Ask any agency owner or professional, and they are likely to rattle off a whole list of tools they use. In fact, we started MarTech Wise as we wanted a place we could share more about the the software […]

Defining Marketing Technology Put simply, marketing technology—also called ‘martech’—is software or online tools that are used to aid your business marketing activities. Almost everyone involved with digital marketing uses martech to promote businesses and connect with clients. A Short History Of Marketing Technology Marketing technology began in the 1980s when the first PCs were made